TBC Bank
HOSPITALITY DESIGN // EUROPE
STRATEGY CONCEPT DESIGN DESIGN INTENT
REIMAGINING THE FUTURE OF BANKING.
TBC is the leading bank in Georgia based in the illustrious capital city Tbilisi. Over recent years, TBC realized that 90% of their business was being conducted online and that their iconic flagship location - a beautiful and historic building in the heart of Tbilisi - was underutilized. They realized they had an opportunity to rethink what a bank was and what it meant to the community. Sheridan&Co partnered with TBC to discover what this new experience could be and what it would look like.
Original staircase in the flagship, to be preserved.
We proposed the new TBC flagship to be a cultural and intellectual hub. Like the origins of Tbilisi, we see the flagship as a crossroads, a place where minds meet and ideas are born. A dynamic and new idea that is a cultural experience and is a destination in the community. We imagined and designed a multi-layered, multi-floored space that enables this communal experience by bringing concepts like co-working areas, meeting rooms, a gallery space, a cafe, event spaces and a library under one roof.
“We believe that the key of the success for projects like this is to learn the story and the needs of real customers and the environment. Sheridan&Co’s team really impressed us, which increased the company’s’ Founders and CEO’s trust and gave our working team full credibility to keep working on the project along with Sheridan&Co. The timeline and milestones for the project were clearly defined from the beginning, which made the whole project easy to manage for both sides.”
“We are happy that after 2 years of hard work, along with Sheridan&Co we set an example of modern retail banking experience and created a one-of-a-kind space in the region. The flagship at Marjanishvili is physical manifestation of modernity and heritage that provides yet unseen experience and facilitates conversations among our visitors from across the country.”
