THE NUE CO.
POP-UP SHOP / NYC
RETAIL DESIGN (SPATIAL + FIXTURE) DESIGN INTENT IMPLEMENTATION
LAUNCH A NEW PRODUCT LINE IN NYC IN A BODEGA THAT’S NOT A BODEGA.
The Nue Co. Is a leading wellness brand set on redefining the supplement category. This Spring they’ve launched a new line of vitamins called the One Way collection. We designed and produced a pop-up, called the One Stop Shop, in Soho for the launch.
The Nue Co. was launching a new product line, and their graphic heavy campaign used a vast array of expressive and uniquely shaped arrows to feature their products and animate the collection. They came to us with the campaign in hand and an idea: create a multi-month pop-up shop that was a mash-up of a classic New York City bodega with an art museum. The idea being get your essential vitamins where New Yorkers get their essentials.
With a site already picked out and a very tight timeline, we developed a design concept directly in 3D that was very much in-line with real dimensions of the space. To ensure we were on budget, we sourced as many props and fixtures prior to creating 3D renderings.
The end result was a mix of applied graphics, found props and furniture and custom displays. The front of the shop told the main story of the new One Way collection and featured each of the 7 new products. Individual products for testing were highlighted on plinths as well as stocked product for sale in wall units.
The space was designed as a multi-functional space intended to grow brand awareness as well as launch the new collection. Within the space the remaining product lines were also on display as was a custom mixing bar to try the supplements in delicious drinks. A sitting area in the back was bale to be transformed into an open plan to allow for evening events.
